Posts Tagged ‘dynamix’

We already said that we agree with SSI’s Dynamix™.   But let’s understand that it is not only a good research idea but a hell of a good business proposition.  Let’s face it, we have to find a way to incorporate social networks into the sampling frame.  Even better, we have to get river into the deal.

Dynamix™ , if it works, could just do the trick.   If respondents really could be characterized on the fly without taking up too much questionnaire landscape then we could assign respondents from social networks as they become available.  Not bad.

The essence of Dynamix™   is rather simple.  Demographics will no longer explain enough of the variability we see in our data to use alone.  Therefore, we must rely on other models to capture some of the variability.  Thus behavioral, psychographic and other measures will be relied upon to build a sampling frame.  Good idea.  We agree.