Given that we begin to sort out the sampling challenges before us we can also begin to estimate the risks in using the data that we generate from it.   We have to begin to view ourselves as risk managers.  When we hand out advice we have to provide an umbrella to protect for a rainy day when that advice doesn’t hold.   Surely there will be those who lay out claims that their sample taken from the voice of the crowd is a better estimation of the voice of a structured population.  Over time they will get mighty wet.  Bring umbrellas to your next meeting.   Transparency and knowledge will be the best way to rebuild the credibility we need to preserve our profession and our way of making a living.