If the idea of leaving your career to lady luck doesn’t thrill you than perhaps you would consider stabilizing your online samples around a relevant target that is quantifiable. Since we are to some extent, behavioral scientists, how about we peg our bets around relevant behaviors.

Now we have been harping on this issue for years. So I’ll give it another whack. Demography doesn’t cut it alone. The online community does not represent the off line community that well on many areas of interest. But let’s pass on that contentious comment. Let’s just say that the jury is out and the debate is in their hands. Instead let’s just say that we need to anchor to something and demography appears to have a few problems. Behavior might be a reasonable supplement to demography.