Panel companies contribute respondents by the thousands which we in turn put through the profile platform.   We pass all the profiling data to the panel and are the gatekeepers of the profiling data base to provide future “profiles on demand” or POD.  POD is very powerful.  It frees the research of a dependency on a single panel and actually creates the ability to choose respondents on an as needed basis.   Some panel companies have an over abundance of a particular respondent type but through POD their strengths can become the online communities strength.   In turn their weakness can be strengthened by relying on the profiled respondents that fill their gap, all from POD.