Archive for July 30th, 2010

It’s not just P & G and Microsoft.

We are seeing an un-mistakable ripple effect as more end users latch on to the concepts promulgated by P and G and Microsoft. They have been watching from the sidelines waiting to see if the aggressive posture of these larger research buyers has caused a back lash. So far, the panel community has caved in and no back lash is evident. This is, of course encouraging to the smaller end users who don’t want to be “picked off” by a panel company boycott.