Archive for May 21st, 2010
Who has the responsibility for the sampling frame?
Why we do of course. The “we” in this case is the researcher who uses sample in a research study to advise a client. Ignorance is no protection.
But let’s face it. We have never taken responsibility for the online samples that we purchase. After all, we have no access to the secret brew that the panel companies use in putting together their sampling soup.
This strategy might have been viable in years past. But the data is amassing that proves that the panels differ and that demography alone will not suffice to define the sample we get.