Archive for March 15th, 2010

Before you read on we ask that you consider this: the ability of this industry to prosper depends upon its credibility. If the road to the future is paved by a gag order that shuts down free dialogue, then we deserve what that brings us.
Samplemetrics is a forum. In this forum we have continuously advocated for online quality. We believe that this argument is an important turning point in the history of the market research industry.
Those who depend upon our research need to believe in the conclusions we draw from it. The most important element of that belief is the credibility that we bring to the table. They will only respect us if we address issues of concern squarely.
When Kim Dedeker spoke years ago about the need for quality, she had the bully pulpit of P & G. Those of us who lack the clout of one of the largest research budgets in the world actually play a more critical role than Kim. After all, we outnumber her by an untold ratio. We are the research industry. Why shouldn’t we have a voice?
Why shouldn’t you have a voice?
What does that voice wish to say?