Archive for September 18th, 2009

Many of us remember the good old days…when a decent telephone study was six figures; when Americans were more then willing to suffer through our incessant questionnaires; when there were thousands of interviewers and RDD samples were all the rage.  If phone today is not the same as phone of yesterday how can we expect online to be the same as phone?  The answer is…we can’t.  The online world is one that is based upon a non-probabilistic framework.  There is no census like the good old days of phone to hang our hat on.  It is the body of knowledge that becomes the new census.  The creation of the Grand Mean Project™ is the new body of knowledge needed to move Online Research forward. “The more we know, the better off the online data collection universe will be, the healthier our profession will be”…and isn’t that what we all want.

You can read the full article published in MRA’s Alert! Magazine September 2009: The Virtues of Consistent Bias: Online Research Must Move On, by Steve Gittelman and Elaine Trimarchi